LOS ANGELES • LAS VEGAS • NEW YORK • MIAMI • TOKYO
WE BUILD
WORLDS.
Turnkey pop-up retail and brand experiences,
from first sketch and space search to opening night and final strike.
PL / 2026 — EXPERIENCE INFRASTRUCTURE
SPACE → EXPERIENCE
BUILT TO LAUNCH
✦ TEMPORARY SHOWROOMS
✦ FAN EXPERIENCES
✦ CREATOR SHOPS
✦ ANIME + MANGA
✦ GAMING LAUNCHES
✦ TOURING ACTIVATIONS
✦ TEMPORARY STUDIOS
✦ TEMPORARY SHOWROOMS ✦ FAN EXPERIENCES ✦ CREATOR SHOPS ✦ ANIME + MANGA ✦ GAMING LAUNCHES ✦ TOURING ACTIVATIONS ✦ TEMPORARY STUDIOS
[ WHAT WE DO ]
One team turns an empty space into a live brand world.
STRATEGY. SPACE. DESIGN. FABRICATION. INFRASTRUCTURE. OPERATIONS. CONTENT.
[ FULL-SERVICE CAPABILITIES ]
No handoff gaps.
One accountable producer.
SPACE
01
Venue search, landlord coordination, site checks, permitting support and local logistics.
BUILD
02
Creative direction, spatial design, modular fabrication, signage, installation and strike.
POWER
03
Silent power, bonded internet, managed Wi-Fi, AV, lighting, broadcast and capture.
RUN
04
Production management, staffing, show control, guest flow, measurement and reporting.
THE SPACE.
THE BUILD.
THE
SIGNAL.
[ ONE OPERATIONAL LAYER ]
Most pop-ups fail in the gaps between creative, fabrication, technology and live operation. PopUpLabs closes those gaps.
————————————————————————
ONE PRODUCTION PLAN
ONE ACCOUNTABLE TEAM
ONE LAUNCH-DAY COMMAND STRUCTURE
[ LAUNCHABLE CONCEPTS ]
Three formats.
Built to adapt.
PL / 001Gaming + Collectibles
72 HRS
NEON DROP
A 72-hour launch arena combining limited product drops, playable moments, creator broadcasts and nightly tournaments.
PL / 002 - CULTURE + RETAIL
TOKYO AFTER DARK
A 72-hour launch arena combining limited product drops, playable moments, creator broadcasts and nightly tournaments.
PL / 003 CREATOR + BROADCAST
SIGNAL
HOUSE
A 72-hour launch arena combining limited product drops, playable moments, creator broadcasts and nightly tournaments.
AI-GENERATED CONCEPT VISUALIZATIONS · EVERY ACTIVATION IS CUSTOM-SCOPED.
[ TEAM EXPERIENCE ]
BUILT ON LIVE
PRODUCTION DNA.
Our team has delivered interactive broadcasts, launches and audience experiences for global entertainment, gaming and consumer brands.
AMAZON · WARNER BROS. · NINTENDO · PARAMOUNT · RED BULL · ACTIVISION BLIZZARD · EA SPORTS
[ HOW WE LAUNCH ]
From brief to open doors.
A disciplined four-stage path.
01
DISCOVER
Goals, audience, budget and success criteria.
DESIGN
02
Concept, space, footprint and production plan.
BUILD
03
Fabrication, infrastructure, content and rehearsal.
GO LIVE
04
Operate, capture, measure and strike.
Start with the
right-sized launch.
[ STARTING RANGES ]
POP-UP LAUNCH
$15K–$30K
Focused retail or creator activation
Planning · venue support · essential production
BRAND EXPERIENCE
$40K–$100K
Designed and produced activation
Creative · build · infrastructure · operation
FLAGSHIP TAKEOVER
$100K+
Major launch or immersive experience
Custom scope · multi-day · content capture
Venue, permits, fabrication and third-party costs are scoped separately. Paid planning engagements start at $2,500.
[ BUILT FOR CONTROL ]
CREATIVE
WITHOUT
CHAOS.
Site readiness and risk review
01
Power, network system redundancy
02
Guest-flow and operations planning
03
Content capture reporting
04
[ HAVE A DATE? HAVE AN IDEA? ]